Background

As a marketing and communications professional with extensive experience, I bring a strong understanding of communication theories applied to B2B and B2C consumers, highly creative strategic approach, and an organized approach to managing branded assets. My profound marketing skills and diverse media experience makes me a strong asset to any project.

 

Graduating successfully in the top 15% of my Master of Marketing, from RMIT, ensures a valuable education in the marketing and communication fields. Extensive marketing industry experience has encompassed business categories of education, health, real estate, media, landscaping, and children products. Overall, I have marketed over 600 products and services around Australia.

 

Skill set

Fusing a technical background, with a creative approach, and an analytical mindset guarantees my result driven approach to all elements of campaigns undertaken. Strong communication, leadership, research, organisational, event planning, and interpersonal skills have been established.

My experience includes new product launches, promotional video productions, graphic design for print/online communications, website development with an SEO focus, organized event management, resolute online complaint handling, targeted email campaigns (EDMs), copywriting for short/long form publications, lead capture strategies, and engaging social media content creation.

 

Email Marketing (EDMs):
newsletter marketing to thousands of email subscribers
Copywriting:
copy for digital and print, with a Victorian print run of up to 55,000
Video Production:
produced, edited, and filmed content screened internationally
Event Planning:
coordinated an exhibition appearance with 20,000+ attendees
Social Media:
experienced in all platforms, increased followings by up to 80%
Website & Graphic Design:
designed print advertising and online platforms
Digital Marketing:
campaigns with over 50% open rates and high click rates
Budgeting:
managed entire organization budget

CONTACT INFORMATION

Pamela Alison Meagher
Master of Marketing, RMIT

@PamelaAMeagher