Background

As a marketing and communications professional with extensive experience, I bring a strong understanding of communication theories applied to B2B and B2C consumers, highly creative strategic approach, and an organized approach to managing branded assets. My profound marketing skills and diverse media experience makes me a strong asset to any project.

 

Graduating successfully in the top 15% of my Master of Marketing, from RMIT, ensures a valuable education in the marketing and communication fields. Extensive marketing industry experience has encompassed business categories of education, health, real estate, media, landscaping, and children products. Overall, I have marketed over 600 products and services around Australia.

 

Skill set

Fusing a technical background, with a creative approach, and an analytical mindset guarantees my result driven approach to all elements of campaigns undertaken. Strong communication, leadership, research, organisational, event planning, and interpersonal skills have been established.

My experience includes new product launches, promotional video productions, graphic design for print/online communications, website development with an SEO focus, organized event management, resolute online complaint handling, targeted email campaigns (EDMs), copywriting for short/long form publications, lead capture strategies, and engaging social media content creation.

 

Email Marketing (EDMs):

newsletter marketing to thousands of email subscribers

Copywriting:

copy for digital and print, with a Victorian print run of up to 55,000

Video Production:

produced, edited, and filmed content screened internationally

Event Planning:

coordinated an exhibition appearance with 20,000+ attendees

Social Media:

experienced in all platforms, increased followings by up to 80%

Website & Graphic Design:

designed print advertising and online platforms

Digital Marketing:

campaigns with over 50% open rates and high click rates

Budgeting:

managed entire organization budget

Marketing 

I'm always aiming to further my marketing knowledge by reading up on the latest trends, listening to marketing podcasts and attending industry events. I graduated from the Masters of Marketing at RMIT, with a Golden Key Membership (top 15% academically).

I have experience in digital marketing, event planning, digital marketing, communications, social media, and marketing campaigns. In my career I have promoted over ten brands and 600+ individual products/services in various capacities.

 

Media & Communications

I have a multifaceted relationship with the world of media. This includes crewing in many roles from Writer to Camera Operator, Graphics Operator to Talent Producer, Motion Graphics Designer to Online Producer. 

Whilst studying my Masters, I held lead management position of NFP media production house, managing seven employees, overseeing hundreds of members, and overseeing the organisational budget. Work I have contributed to has been published and broadcast around Australia and overseas.

 

Content Creation

Online content creation is an integral part to any business. One of my passions is Social Media, clearly evidenced by my 3,000+ personal Twitter followers and 1,000+ personal Instagram followers.

Managing social media in a corporate environment has resulted in increasing social media followings by up to 80% and EDM campaigns with over 50% open rates.

 

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CONTACT INFORMATION

Pamela Alison Meagher
Master of Marketing, RMIT

@PamelaAMeagher