Award-winning digital marketing strategist
Pamela Alison Meagher is an award-winning digital marketing strategist and Certified Practising Marketer with 10+ years of experience leading transformative digital campaigns and web projects across finance, education, professional services, and government sectors.
Known for a unique ability to bridge strategy and execution, Pamela has driven results across local and global markets. She blends data-driven thinking with creativity and empathy, making her a trusted partner in high-stakes marketing environments.
Results-Driven Digital Marketing Strategist
She’s driven ROI across 600+ products and campaigns, from web transformations to integrated content strategies and SEO optimisation. Her digital work has won W3 Awards, AMI Awards, and Content Marketing accolades — all reflecting her unique ability to blend strategic insight with creative execution.
Key Outcomes Delivered
- Conversion-Optimised Campaigns
200% uplift in annual organic traffic and 25% average eDM open rate - Leadership Across Teams & Platforms
Led a Pacific-wide digital transformation; managed global and local teams - Award-Winning Content Strategy
Recognised for innovative web projects, SEO strategy, and social engagement - Generative AI Integration
Using prompt engineering and automation to enhance marketing outcomes
Core Expertise
- SEO and Content Marketing Strategy
- Martech Integration (AEM, Marketo, GA, SEMrush, SiteImprove)
- Stakeholder Alignment and Team Leadership
- Digital Project Management and Agile Methodologies
- User Experience (UX), Accessibility and Website Optimisation
- AI Enablement, Workflows and Martech Integration
Education & Certifications
Formal Qualifications
Pamela holds formal qualifications:
- Master of Marketing – RMIT University
- Bachelor of Network Computing – Monash University
- Advanced Diploma of Screenwriting – RMIT University
- Advanced Diploma of Multimedia – Chisholm Institute
Certifications
She’s completed 50+ certifications across:
- Generative AI
- SEO & Content
- UX & Accessibility
- Martech & Automation
- Agile & Project Management
➡️ See Qualifications & Certifications »
Industry Recognition & Awards
Award Winning
- SEMRush AU Search Awards: Best Marketing Community (Finalist)
- The Content Awards Pearl Awards: Best Website (Gold)
- W3 Award: Branded Category (Silver)
- The Content Council Pearl Awards: Most Innovative Content Solution (Silver)
Industry Judging
- Content | Social Media | SEO | UX | Accessibility – Australian Web Awards
- Market Research, Content, Brand Revitalisation, Data & Insight – Australian Marketing Institute Awards
- Women In Media and 30 Under 30 – B&T
➡️ See Full Awards & Judging »
Portfolio Projects
🖥️ Digital Website Transformation | Adobe Experience Manager (AEM)
Pacific Lead – Australia and New Zealand
Skills: Digital Transformation · Adobe Experience Manager (AEM) · Website Building · Project Management · Search Engine Optimization (SEO)
Website transformation project putting SEO, accessibility, and CX/UX at the forefront of the 600+ webpage ‘shopfront’ with an entirely new AEM environment, DAM, content/experience fragments, new Marketo forms, content localisation, dynamic page tagging, redirect mapping, and go-live UAT.
Led local business marketing partners and digital marketing team to audit existing site, develop personas, create new content with an outside-in customer-centric focus. The Pacific region was ready in advance of its scheduled go-live date with outstanding YoY performance in unique visitors, organic visitors, and web engagement.
🖥️ Website Consolidation Project | Adobe Experience Manager (AEM)
RMIT Training – 3 Drupal websites into 1 AEM site
Skills: Digital Media · Search Engine Optimization (SEO) · Web Design · Digital Marketing · Adobe Experience Manager (AEM)
Managed project to consolidate three existing Drupal 7 websites for improved sales conversion, user experience, cost saving, cyber security, and brand compliance.
Liaised with key stakeholders across 16 departments.
Managed user experience and research recruiting over 200 participants and 14 one-on-one interviews. Coordinated development and testing for the domains, components, templates, forms, and analytics.
Migrated and updated 100+ pages, 300+ images, 27 AA-compliant videos, and nine web forms onto a single Adobe Experience Manager (AEM) website. The project was ready to launch several weeks in advance.
Want to collaborate?
Pamela is passionate about:
🎓 Guest Lecturing & Mentoring
🚀 Digital Strategy Transformation
🧠 SEO & Websites Leadership
🔁 AI Integration Projects
📈 Martech & Automation Uplift
🔗 LinkedIn: linkedin.com/in/pamelaalisonmeagher