Digital Marketing Skills
Skills demonstrated through practical application:
- SEO, SEM, PPC: Managing traffic acquisition strategies, 30% organic traffic increase
- Social Media: experienced in all platforms, increased followings by up to 80%
- Email Marketing (eDMs): newsletter marketing to thousands of email subscribers
- Digital Marketing: campaigns with over 50% open rates and high click rates
- Website & Graphic Design: designed print advertising, online platforms and television broadcast
Digital Marketing Tools and Platforms
Website CMS Platforms
- HTML
- CSS
- WordPress
- Magneto
- SiteCore
- Adobe Experience Manager (AEM)
- Drupal
Search Engine Optimisation (SEO)
- Google Analytics
- Google Data Studio
- Google Search Console
- Google Trends
- Bing Webmaster Tools
- Yandex Webmaster Tools
- Lighthouse
- Pingdom
- GTmetrix
- Yoast
- SEMRush
- MOZ
- Screaming Frog
- Ahrefs
Social Media
- Quora
- Yelp
- Google My Business
- Hootsuite
- Buffer
- Agorapulse
- SproutSocial
- Stackla
Email Direct Marketing (eDM)
User Experience (UX) & Accessibility
Pay Per Click (PPC) and Search Engine Marketing (SEM)
Media Production (Graphic, audio, and video)
- Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere Pro, Dreamweaver, After Effects, Audition)
- Final Cut Pro
- Ooyala
- YouTube
- Vimeo
- Audacity
- Canva
Word Processing
- Microsoft Office (Word, PowerPoint, Excel)
- Google Docs
- Final Draft
- Prezi
Education
I'm constantly furthering my career in Marketing. I graduated with a Masters of Marketing from RMIT, with a Golden Key Membership (top 15% academically). Other education includes an Advanced Diploma of Screenwriting (RMIT), Advanced Diploma Multimedia (Chisholm) and a Bachelor of Network Computing (Monash University).
Digital Marketing Certificates
Further self-directed education includes certificates, such as Google AdWords Fundamentals, HubSpot Social Media, HubSpot Content Marketing, SEMrush Advertising Toolkit, HubSpot Inbound, Twitter Flight School, SEMrush Content Marketing Toolkit, and SEMrush Certification for SEOs.
