AEM Website Transformation

The Transformation Brief

The organisation was part of a global AEM transformation program and needed the Pacific websites to be migrated, improved and managed without losing momentum on business-as-usual website delivery, campaign support or stakeholder requests.

The Pacific environment included multiple websites, 600+ pages, high-volume website requests, local and global stakeholders, offshore contributors, complex content ownership and ongoing campaign requirements. The work needed to support website performance, organic visibility, accessibility, content quality and lead-generation journeys, not just move pages from one place to another.

What I Owned As a Pacific Digital Lead

My task was to lead the Pacific delivery stream and make sure the transformation was practical, controlled and measurable. That meant owning the day-to-day website delivery model while also improving how the website channel operated.

The role required me to connect strategy and execution across AEM delivery, backlog priorities, stakeholder requirements, publishing standards, SEO, accessibility, analytics and post-launch optimisation.

• Own day-to-day delivery across four Pacific AEM websites.
• Manage 600+ pages, backlog priorities, BAU requests and stakeholder requirements.
• Coordinate delivery across local, Pacific, global and offshore contributors.
• Support content migration, UAT, publishing standards, forms and digital assets.
• Improve SEO, accessibility, content quality, web health and customer journeys.
• Keep campaign, lead-generation and reporting needs moving during transformation.

How I Lead The Work

I led the Pacific delivery work by turning a large transformation into a manageable website operating rhythm. This included clarifying priorities, organising backlog items, coordinating stakeholders, improving request quality, supporting offshore handovers and keeping delivery focused on the highest-value website outcomes.

I also used performance, SEO and web health insights to guide decisions during and after the transformation. The goal was not only to deliver the migration, but to leave the website channel in a better operating state.

• Led Pacific AEM delivery: managed transformation activity across 600+ pages, including content migration, page updates, forms, digital assets, quality checks, UAT and launch readiness.
• Owned website channel priorities: managed backlog and release priorities across Pacific websites, balancing transformation work with BAU requests and campaign support.
• Improved SEO and web health: translated SEO, accessibility, broken link, redirect, content quality and analytics insights into prioritised remediation work.
• Managed stakeholder delivery: coordinated requirements across senior leaders, SMEs, local teams, Pacific teams, global partners, offshore contributors and technical teams.
• Improved digital operations: reworked intake, ticketing, templates, prioritisation, handover and workflow processes so website work could be delivered more consistently.
• Supported lead-generation journeys: helped align campaign landing pages, enquiry flows, tagging, tracking and form-routing requirements with broader marketing performance needs.

What This Shows

This case study shows the type of senior digital role I am best suited to: work that needs someone who can connect website strategy, AEM delivery, SEO, analytics, content operations, stakeholder management and measurable digital outcomes.

The value was not only in getting pages live. The broader value came from improving the way the website channel operated: clearer intake, better prioritisation, stronger publishing standards, improved stakeholder communication, structured web health remediation and stronger links between website activity and business outcomes.

This experience is relevant to Website Manager, Senior Digital Producer, Digital Experience Lead, AEM Project Lead, Website Product Owner and SEO Content Strategy roles.